Music Programming
Music programming is all about engaging your clients and elevating your brand or venue experience through an enhanced audio journey. At SPECTRE, we carefully curate playlists and broadcast them via our proprietary players, with content programmed to adapt seamlessly across seasons, days, and hours. Our goal is to help every client create a tailored music identity for an unforgettable experience.
Efficient Music programming requires adaptation, high creativity and utmost sensibility.
The Art of translating your brand DNA to music
Your identity is unique, and your music concept should be too. The best soundtracks are crafted to illustrate and reinforce your storytelling and its key attributes.
We bring our creative expertise to help clients design exclusive music journeys. By building meticulously branded playlists, we guide clients in creating the perfect audio experience that resonates with their brand’s DNA.
Our work is a mix of Craft & Tech
Unlike many of our competitors, we carefully hand-pick every track to craft playlists for our clients. We believe that high-quality music stems from this level of precision, care, and passion.
Our proprietary music database, developed by our very own tech team, allows us to describe each track using over 50 unique criteria. Then, our in-house music software ensures that the tracks are played in the optimal order, based on pre-set and evolving parameters tailored to each client. This blend of craftsmanship and technology guarantees a perfect harmony between the music, time, place, and atmosphere.
Experience but also Innovation
For more than 10 years, we have developed a versatile expertise in curating the best music and creating well-rounded music concepts for various sectors and business types. Sharply following the most recent trends on music, art, fashion, technology and the world, we keep our attitudes, services and tools innovated. Experience, expertise and innovation are united to transcend the music experience of our clients.
For over 10 years, we have cultivated versatile expertise in curating exceptional music and designing comprehensive music concepts for a wide range of industries and businesses. By staying sharply attuned to the latest trends in music, art, fashion, technology, and global culture, we continuously innovate our approach, services, and tools.
Experience, expertise, and innovation come together to elevate the music experience we deliver to our clients.
Key steps
01
Music Curation
Each track is carefully curated, hand-picked, integrated and classified in our database.
02
Music Identity Design
Based on the client’s brand brief, we define stylistic guidelines and craft a music narrative tailored to your needs. This includes desired moods, energy levels, intensities, schedules, zoning, time zones (if applicable), and more.
03
Broadcasting Solution Adaptation
Together, we determine the hardware device that best suits your needs.
Once your equipment is set up, your music will play seamlessly, and you’ll have the ability to access and adjust your programming remotely, anytime, from anywhere in the world.
Licensing
There are in general two rights concerned in public music broadcasting: Reproduction right and Public Performance Right.
// Reproduction right refers to the right to duplicate, transcribe, imitate, or simulate a work in a fixed form. This is the right everyone needs to pay when he/she does music playlist curation and deploy it on music players.
// Public Performance right refers to the right to publicly play or broadcast music.
SPECTRE guarantees that we remunerate properly the Reproduction rights to producers and artists from the globe.
However, not being the immediate entity to broadcast music in public, SPECTRE is usually not able to pay directly for the Public Performance Right of any playlists we create. Instead, our Clients should contact the local organization of collective copyright management for obtaining license of public performance.
Please note that: Playing publicly music without licensing is risky and can potentially lead to heavy fine due to violation of copyright laws. Pay for rights, is the way to show respect to the artists and producers’ work, and to protect your own dignity and rights.
Technical Solutions
MUSIC, BUT MORE THAN MUSIC.
Beside Music, we developed in-house hardware and software solutions to broadcast and monitor your programming.
Our services
Portfolio
Listen to our work